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In that blog post, we discuss why it is valuable to apply discounts to future cash flows when calculating the lifetime value of a my gm pricing customer (LTV).
This is the average interest rate on the companys debt.The public markets have returned around 8 per year over the last decade, and one would think that thats a reasonable rate expected by investors.Vd value of debt.Rf Risk free rate of return.Ve value of equity. DCF provides the answer.Because interest in debt is a pre-tax expense, the cost of debt is reduced by the tax rate (its effectively tax deductible).Computing the Cost of Equity The Capital Asset Pricing Model (capm).Reality is this is highly volatile and situation specific sometimes one can raise cheap money and sometimes one can not.This discounted cash flow (DCF) analysis requires that the reader supply a discount rate.The basic capm formula for.Yes, there probably.For a private, or higher risk company, Ke will depend on the assumption on Rm (the market rate of return).So B Cov (Rs, Rm Var(Rm). While a lot of situational judgment should be applied, Cambridge Associates, which tracks the stronger venture firms, claims a 30 year venture return.7, and thats probably the best proxy.Whats your true customer lifetime value (LTV)?
This post is a supplement to a blog post titled.
The newer SaaS public cos (ZEN, hubs, mkto) havent been public long enough to calculate a good Beta.
For reference our Beta calculation came from averaging Google Finance Betas for a selection of public SaaS companies:.33, workday.53, serviceNow.11, netsuite.5. There could be different opinions (for example the 5 year rate of return is a lot higher).There can be many sources of capital, and the weighted average of those sources is called wacc (Weighted Average Cost of Capital).The Discount Rate should be the companys wacc. The right number to use is the marginal tax rate since youre trying to make a marginal decision, and thats typically 35 in the.The best way of getting at this is to look at the beta of similar public stocks.